Most businesses spent time attracting customers to a product or service, trying to win their trust and then ending the whole process with a new sale. That technique seems obvious to be able to most people. What often is neglected is the post-sale contact customers, particularly when considering on-line businesses. We need to consider the time following a sale because an opportunity not just in improve our products but also in order to establish long-lasting human relationships with our consumers.
It takes much more effort to win a new consumer than to maintain a relationship by having an existing customer. But maintaining current consumer relationships is merely as critical in addition to I? d even dare to say, crucial than attaining clients. What could we because of keep our established clients feel appreciated? An individual need to follow up with customers.
Following up may be as easy because writing a message or even giving a phone call to a client 2-3 weeks after a new sale. At Screaming Bee, I create it a personal goal to get in touch with every customer that buys our voice-changing software, MorphVOX, within just 2-3 weeks right after a sale.
Performs this take time? That sure does. Is it worth it? Totally! Not only does this allow us to get very good feedback from consumers in order in order to improve our software, nevertheless also it determines a more strong, long-lasting relationship of which goes beyond typically the point-of-sale.
A lot of people have been surprised that I would be willing your time moment to talk along with them and have been touched by typically the personal attention they received. And am has been also surprised at exactly how delorean had been for online companies to follow through to their customers. Several of the typical comments that I actually have received as the particular result of our efforts include:
? I really appreciate the personal touch, vs. the usual automated? we all have received your current email? garbage, accompanied by… well, nothing generally…?
? Huh, never experienced customer support quite like this We appreciate it…?
People don? t such as being ignored and naturally like being noticed. There are many businesses which are overlooking their customers in addition to, as a result, losing them.
Your own current customers are the heart and core of your company. These customers offer return business in addition to also give the important word-of-mouth promotion that will no clever advertisement or marketing plan will ever out-perform. Treat your clients the own family members. Go out associated with your way to connect with them. In case you neglect these people, they will proceed elsewhere.